ABOUT DONA BONNETT
Real-World Experience. Practical Business Guidance.
Business & Marketing Strategist | 25 Years in Business
For 25 years, I've helped business owners solve problems, identify opportunities and determine what to do next.
My work has evolved from business consulting to marketing, communications, technology and website design—but the way I approach a business hasn't changed.
I start with the business.
It Started With Business Consulting.
My entrepreneurial journey began in 2001 when I launched Dona Bonnett, Consultant, a medical practice consulting business built on 17 years of experience managing a large and growing dermatology practice.
That experience shaped the way I've worked with businesses ever since: growth creates challenges, and solving them requires understanding how all the pieces of a business work together.
Before starting my own business, I spent 17 years managing a large dermatology practice. During that time, I had the opportunity to be part of tremendous growth. The practice grew from two physicians seeing about 80 patients a day to five physicians and two physician assistants seeing approximately 250–350 patients a day.
Growth like that doesn't just happen. As the practice grew, we were constantly developing new systems, improving processes, solving problems and figuring out better ways to serve our patients while keeping a very busy practice running efficiently.
That experience taught me a lot about business—operations, people, customer service, growth, problem solving and the importance of continually evaluating what's working and what isn't. It also taught me that when something isn't working, you have to look at the whole business before you can determine the right solution.
Those 17 years became the foundation for the consulting business I started in 2001, and much of what I learned then still influences the way I work with businesses today.
2001
Dona Bonnett, Consultant
Medical practice consulting
→
2004
A Digital Reflection Photography & Videography
I started a second business and learned photography, video, graphic design, creative production and the technology needed to make it work.
→
2011
adr Business & Marketing Strategies
My two businesses evolved and came together as I expanded into marketing—and adr Business & Marketing Strategies was born. The “adr” came from A Digital Reflection.
→
2026
25 Years in Business
Business & Marketing Coaching • Consulting & Strategy • Website Design & Digital Solutions
→
Marketing Isn't Just About Communicating a Message.
You have to understand the business first.
When I sit down with a business owner, I want to understand:
Where are you now?
Where do you want to go?
What's working?
What's not?
Who are your customers?
What's standing in the way of growth?
Then we can answer the most important question:
What do we do next?
Sometimes the Answer Isn't More Marketing.
Sometimes a business needs a better marketing strategy. Sometimes it needs a clearer message, a better process, a new website or a different way of reaching customers.
And sometimes my advice is that you don't need to spend money on something at all.
My goal isn't to sell you another service. It's to help you make a better decision about your business.
How I Help Businesses Today
Business & Marketing Coaching
Practical one-on-one guidance for business owners who need perspective, direction and a plan for moving forward.
Consulting & Strategy
Business and marketing analysis, assessments and practical strategies based on your goals, customers and challenges.
Website Design & Digital Solutions
Strategic websites and digital solutions built around what your business actually needs.
A Little More About Me
Long before adrBMS, my career was built around business operations, management, problem solving and helping organizations work better. Over the years, that experience has expanded into marketing strategy, website development, communications, technology and creative services.
I'm also the author of 50 Marketing Tips for Your Small Business and enjoy sharing practical business and marketing ideas through workshops, presentations and my involvement in the business community.
But whether I'm consulting with a business owner, building a website, teaching a workshop or helping solve a problem, one principle has remained constant:
Leave people better than you found them.
25 Years Later, It Still Starts With the Business.
Technology has changed. Marketing has changed. Websites have changed. Social media and AI continue to change how businesses operate and communicate.
But good business decisions still begin with understanding the business.
2001 started with consulting. Twenty-five years and a lot of evolution later, it still starts with the business.
Let's Figure Out What Comes Next.
You don't have to know exactly what you need before you call.
Tell me where your business is today, where you'd like it to go and what's getting in the way. We'll start there.