Many businesses have been hit hard with the COVID-19 pandemic and have struggled to stay open as well as make a profit. As online shopping continues to increase, retailers are asking themselves a multitude of questions to stay relevant and be able to serve their potential customers while trying to increase their business.
One question that comes to mind when looking at relevancy for retailers in small towns is what hours should my retail business be open. That's a good question and the answer varies according to where your business is located, your type of business, what type of customer you are serving and more.
Here is a great article that I came across that discusses this particular question so I wanted to share it with you. The reason that I like this particular article is that it talks about the different times of day according to the customer you are trying to reach. It also talks about studies you can do to help you with identifying further within your retail community shopping hours trends so you can have more data to evaluate and make tough decisions to continue to grow your retail business.
What Hours Should My Retail Store be Open in a Small Town
Click on this link to read the full article by smallbizsurvival.com - https://smallbizsurvival.com/2018/02/hours-retail-store-open-small-town.html
Although, this is only one question to consider when evaluating your retail business, it is a very important one to be able to reach your audience effectively.
Dona Bonnett is the owner of adr Business & Marketing Strategies and provides web design and other small business services to help companies. To learn more, contact Dona at 256.345.3993.